Filterbuy Transactional and Marketing Emails

Tailored email designs for Filterbuy, focusing on functionality and aesthetics.
Client
Filterbuy
Project type
Email Design
project year
2023

Project Goal:

  • To rebrand Filterbuy emails and create reusable templates.

Project Scope:

  • Information Architecture: Optimized the information hierarchy on the emails.
  • Wireframing and Prototyping: Created high-fidelity wireframes to visualize the redesigned emails.
  • Visual Design: Developed a visually appealing and easy to read email design that doesn't overwhelm the viewer.
  • Development: Worked with email developer to ensure design matches branding and dynamic information appears correctly before launch.

Success Metrics:

  • Refreshed template design.
  • Increased click-thru rate and readability on marketing emails.
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